Plain advice on websites, marketing and software

Short articles for business owners. No jargon, and nothing you need a developer to understand.

• How to brief a web team in ten minutes: A short, clear brief saves weeks. You do not need a long document, only honest answers to four questions.
• When a spreadsheet stops being enough: Most businesses start by tracking customers in a spreadsheet, and that is fine. These are the signs it is time for a CRM.
• What to automate first in a small business: Automation pays off fastest on jobs that are frequent, boring and follow the same steps every time.